About Me

Marketing Manager, SEO Strategist & Web/UX Optimisation Specialist in Scotland, UK

I am Emana Antia, a Marketing Manager, SEO strategist, and digital marketing expert based in Aberdeen, Scotland (UK). With over six years of experience in marketing strategy, search engine optimisation, content marketing, and conversion rate optimisation (CRO), I help organisations transform their digital presence into measurable growth.

As an Associate Member of the Chartered Institute of Marketing (CIM) and Best Overall Student (MSc Digital Marketing, Robert Gordon University, 2023), I bring together advanced academic knowledge and practical industry expertise to deliver results. My focus areas include SEO/SEM, content strategy, CRM automation, web/UX experimentation, and executive reporting that ties pipeline directly to ROI.

Why Me?

Unlike many marketing professionals who focus only on awareness, I specialise in end-to-end digital marketing strategies that connect brand visibility to measurable business outcomes.

My work has driven +103% growth in organic traffic through SEO-led strategies, achieved a 20% uplift in online bookings and appointments through chatbots and conversion rate optimisation (CRO), and reduced administrative workload by 15% through CRM automation and workflows. I have also delivered integrated campaigns that generated a 20% increase in sales and 30% social media growth, while training more than 200 professionals in digital marketing, SEO, and analytics.

Senior Marketing Manager & SEO Expert UK

My Expertise

I deliver end-to-end marketing solutions designed to scale traffic, generate demand, and optimise conversions across B2B and B2C industries.

Growth Strategy & Positioning

  • Go-to-market planning & demand generation
  • Market research, competitor analysis, and persona development
  • Brand positioning aligned with executive KPIs
  • Account-Based Marketing (ABM) strategies

Search, Content & Authority Building

  • Technical SEO, Core Web Vitals optimisation, schema (JSON-LD)
  • Keyword research & content architectures for topical authority
  • High-performance blogs, service pages, and landing pages
  • Digital PR and link-building to improve domain authority

Lifecycle & CRM Automation

  • End-to-end HubSpot Marketing, Sales & Service setup
  • CRM workflows: sequences, shared inboxes, chatbots, SLAs, ticketing
  • AI-powered automation for content enrichment, analytics, and routing
  • Integrations via Zapier, Make, n8n, and APIs

Web, UX & Conversion Rate Optimisation (CRO)

  • WordPress/Elementor builds, Webflow, and Shopify (light)
  • Custom HTML, CSS, and JS components
  • Heatmaps, funnel diagnostics, and A/B testing
  • Accessibility (WCAG compliance) and user-first web design

Analytics, Reporting & ROI Measurement

  • GA4 & Google Tag Manager event tracking
  • Multi-touch attribution models
  • Looker Studio dashboards: traffic → leads → revenue
  • Executive-level ROI reporting

Selected Case Studies & Results

ROC Clinic (Healthcare, UK)

Challenge: Improve patient acquisition and reduce admin workload.

Strategy:

  • Built SEO-led content hub → +103% organic traffic
  • Implemented chatbot → +20% appointment bookings, –15% admin time
  • Optimised UX & CRO across two websites
Impact: Significant growth in visibility and patient engagement.

AspireHub (IT & Training, West Africa)

Challenge: Increase sales and engagement in a competitive B2C market.

Strategy:

  • Digital media campaigns across web, social, and email
  • Monthly digital training sessions for 50–100 participants
  • PR activation with 450+ registrants
  • Impact: +20% sales growth; +30% social media growth.
Impact: +20% sales growth and +30% social media growth through integrated campaigns and training initiatives.

Skills & Toolkit

Strategy & Operations:

Go-to-market (GTM) planning, Brand & messaging frameworks, Governance and enablement

Search & Content:

SEMrush, Ahrefs, Screaming Frog, Google Search Console, Surfer/Clearscope

Analytics & Tracking:

GA4, Google Tag Manager, Looker Studio, Lighthouse, Core Web Vitals

CRM & Automation:

CRM systems (Marketing/Sales/Service), setup, workflows & sequences, AI automations, Zapier/Make, n8n, webhooks

Web & UX:

WordPress, Elementor, Webflow, Shopify (light), HTML/CSS/JS, schema/JSON-LD, accessibility (WCAG), CRO testing

CRO & Behaviour:

Hotjar, Microsoft Clarity, VWO/Optimizely

Ads & Social:

Google Ads, Microsoft Ads, Meta Ads, LinkedIn Campaign Manager

Design & Production:

Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro), Figma

Collaboration:

Notion, Asana/Trello, Jira, BrowserStack, Cloudflare CDN

Press & Mentions

My journey as a Marketing Manager and SEO strategist in Aberdeen, UK has been recognised by international media outlets. These features highlight my achievements in digital marketing, academic excellence, and professional growth.

Nigerian student shines in Scotland, emerges best graduating student

Nigerian Student Shines in Scotland, Emerges Best Graduating Student” (Sept 2023)

Full Story
Nigerian Digital Marketing Maverick, Emanaobong Antia, Shines Bright in Scotland (Sept 2023)

“Nigerian Digital Marketing Maverick, Emanaobong Antia, Shines Bright in Scotland” (Sept 2023)

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“Nigerian Digital Marketing Maverick Shines Bright in Scotland A Story of Distinction” (Sept 2023)

“Nigerian Digital Marketing Maverick Shines Bright in Scotland: A Story of Distinction” (Sept 2023)

Full Story

Wish to Know More?

Interested in a detailed overview of my professional experience, education, and achievements? You can request a copy of my full CV, which highlights my background as a Marketing Manager, SEO Strategist, and Web/UX Optimisation Specialist with proven results across healthcare, technology, and education sectors. Get in touch!

Request For My CV

Frequently Asked Questions (FAQs)